About me: Founder of ShareSIX, an AI-powered recommendations platform for retail frontline team members. I talk to 5-10 retail brand executives and operations leaders a week about how they build their employee engagement strategy for retail stores  

Co-Founder/Co-CEO

Corporate

LinkedIn Profile

Kristine Steuart

SIX ->

SIX vs traditional clienteling

Max Mara Case Study

Tulip ->

Tulip POS

Tulip website

Salesfloor ->

Salesfloor & Tulip merge

Salesfloor Website (now goes to Tulip homepage)

Endear ->

Endear CRM vs the Other Guys

Endear CRM

BSPK ->

BSPK Product

BSPK Website

Proximity ->

Proximity Platform

Proximity Website

Which clienteling tools should a retail brand evaluate in 2026?

A NEW APPROACH TO PERSONALIZATION.
SIX equips your customer-facing employees to scale 1-1 personalized recommendations and drive growth. 

INTRODUCTION

At SIX, we empower brands to deliver personalized customer experiences at scale. While traditional CX channels—email, ads, and social media—struggle to provide true one-to-one engagement, our platform enables frontline employees to make easily tailored recommendations, fostering deeper relationships and driving revenue.

By enhancing personalization, businesses can boost revenue, improve customer retention, and create powerful network effects as recommendations naturally spread. 

WHO WE ARE

As repeat founders in enterprise software, we previously created a transformative solution for CMOs to tackle a major back-office problem: marketing planning and measurement. We created a category-leading company, working with customers including Gap Inc, TJX, Dell, and Unilever. Now, we’re bringing that experience to the front office.

Inspired by diverse experiences & conversations:
Brands have been asking us how to cut through the noise and engage better with customers; we were experiencing the power of recommendations in our personal lives and envisioning how this everyday process could be digitized; and businesses globally have been realizing the need to better enable their frontline employees. From these ideas, SIX was created.

One person described our product as feeling like receiving a thoughtful gift — a personal, human connection that bridges the digital and real world. Our vision for SIX is to enable shared experiences and to foster more meaningful connections, for brands and customers alike.

Kristine Steuart and T.J. Begley Co-CEOs
Contact T.J.: tj@shareSIX.com, 778-858-2241
Contact Kristine: kristine@shareSIX.com, 604-764-9292

Intro to SIX ->

Podcast About SIX

SIX Website

The Retail Experience is Everything. 

80% of all shopping still happens in store, and shopping-center vacancy is at its lowest point in two decades. The role of the store continues to evolve, and more than one-third of retail executives cite enhancing the in-store experience as a top growth opportunity. However, physical stores are often left catering to the masses, lacking the personalization that is often easier to produce online.

Personal (and Personalized) Recommendations drive Revenue.

Trust in reviews remains high, but research shows consumers still trust personal recommendations more than reviews. In addition, content shared by employees versus brands is seen as ~3x more authentic. Most importantly: 20-50% of total buying decisions (especially for new or higher price-point products,) are primarily influenced by word-of-mouth recommendations, showcasing the power knowledgeable loyalists have over their networks. 

Key Retail Research Figures:

- Physical retail still dominates: Forrester projects ~80% of global retail sales in 2025 will occur in stores 
- 82% of U.S. consumers want more human interaction in the future shopping experience; many feel brands have “lost the human element” 
- Knowledgeable staff drive traffic: 64% of shoppers are more likely to visit a store if associates are knowledgeable, and 88% of shoppers say that when helped by a knowledgeable associate they are somewhat or extremely likely to buy.
- Most-trusted channel: Globally, people trust recommendations from people they know more than any other channel (Nielsen’s Trust in Advertising).
- Staff Behavior Changes Outcomes: A 2024 peer-reviewed study shows employee proactivity in retail service encounters causally increases actual purchase behavior and satisfaction.

Retail CX Trends - 2025

37 Stats Supporting Stores as the Core of Unified Commerce

Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses

PWC: Experience is Everything. Get it Right.

SIX equips your customer-facing employees to make personalized recommendations and drive growth. 

At the heart of SIX for Retail are two core concepts: Collections and Recommendations.

Collections:

Well-designed collections - seasonal capsules, special editions, and curated sets - package “newness” and storytelling in ways that reduce choice friction and lift conversion and AOV. 

SIX allows your team to curate collections of related recommendations, called Picks, that are displayed in a visual, mobile-based page. Picks can include links, maps, and comments from the employee. Picks go beyond just your product and services; They can also be experiences, stories, education, places, or calls to action for example.

Recommendations:

Increase the influence and reach of employees and consumers passionate about your brand(s) by easily creating and sharing personalized recommendations. 

SIX turns educators & loyalists into a distribution channel, making it dead-simple to create/share curated looks via SMS/WhatsApp with trackable links. These recommendations come 'share-ready' allowing brands to easily and quickly take advantage of consumer advocacy. 

SIX Retail Use-Cases across the Customer Journey:

Products: Easily share new collections of products, curated in a way that makes sense for your individual consumer. New Fall-style collections, assortments for events and occasions (i.e. Weddings and Business Trips,) or even activity-focused (like campings, hiking or climbing,) can all feature key products from your brand in an easy-to-consume/easy-to-share layout!

Experiences: Create more engaging community hubs by letting your employee ambassadors share key experiences that enhance your brand. In-store events, local attractions, or community news is easy to share with your customers, creating a retail experience that goes beyond the products with meaningful, localized content. 

Education: Help your customers easily understand your products and services by sharing Educational content. Garment care, warrantee information or how-to's create higher-customer satisfaction by informing on how to maximize the value of the products and services you offer. They also reduce calls to customer service, and lower warrantee claims. 

SIX for Retail

Sample Six

SIX for Retail website

Case Study: Vestis Fashion Group - licensee for Max Mara, Weekend Max Mara, Marella, and MAX & Co. brands

Customer Goal: Vestis' VP of Retail, CFO and COO wanted to equip employees to create personalized experiences at-scale, activating an effective and efficient sales channel that drives repeat buyers and larger average orders.

Solution: 40 Sales Associates @ 6 Stores creating and sharing Sixes focused on personalized collections/recommendations to new + return customers.

Outcomes:
- As high as a 21% conversion rate of Sixes resulting in near-immediate sales at retail locations. (Average per brand - 11%.)
- 50% higher Average Transaction Value than historical transactions,
(by brand: 22-68% higher ATV)

Additionally - Vestis augmented their Brand experience by sharing local in-store events (i.e. Style Classes,) as well as important Product Education Info (i.e. Cashmere Care,) to their customers. 

Easy-to-manage: Vestis Marketing creates SIX collections that cascade to Sales Associate's accounts who use the content as-is  or customize further to their specific buyer's preferences. SIX's intuitive-UX makes it easy for associates to quickly tailor and share collections.

Easy-to-measure: SIX's enterprise reporting means customer engagement stats are reported on daily, allowing Vestis to understand what products and collections are getting the most traction. 

Customer Story

SIX has 6 core unique elements that allow brands to deliver on 1-1 personalized customer experiences at-scale:   

1. EQUIP EMPLOYEES 
Unique approach of equipping employees to achieve this
People trust recommendations from other people
Organization governance to scale at enterprise
Central control and visibility 
Corporate enabled, yet employee-powered 

2. UNIQUE FORMAT 
‘A thing’ to send. Shareable. Visual. Mobile.  
Something corporate can pre-create
Something Friends & Family can share
(Personalization is NOT: a cart, email, web link) 

3. EXPERIENCE COMMERCE
NOT just products! 
Also: experiences 
Collections of products plus experiences
Localized 

4. OWNED DATA 
The Employee Channel creates data that belongs to you
A system that learns to feed improved CX and results
AI-powered recommendations based on data

5. HUMAN + AI APPROACH
SIX is personalization at-scale (vs all custom)
AI for employee: creativity, productivity
AI for company: speed to value

6. WORK WITH ECOSYSTEM
Works alongside ecosystem (vs replacing it)
Get started easily